Are the easy things easy?
Posted by Michael Thu, 31 May 2007 11:46:03 GMT
I just tried to log into a service I haven’t used in a while. My password doesn’t work and it’s not obvious how to request a reset. It was easier to search on Google for their competitor and sign up than to reset my password on the other service.
In your business, are the easy things easy? You’re loosing customers if they aren’t.
