Highrise has changed my life forever
Posted by Michael Fri, 27 Apr 2007 08:49:46 GMT
Every once in a while, something comes along that alters the course of things for me. I joined the Navy in 1993, that was one thing. I found Linux while recovering from back surgery in 1997. That was another.
Last month, 37Signals released an application called Highrise. We penguins are longtime 37signals users of products like Basecamp and Campfire. This new application raises the bar for us as a company, and for me personally.
Highrise on the surface looked like an oversimplified contact manager. Using the other products by 37Signals has greatly increased our productivity in the past so we decided to give them the benefit of the doubt.
In 2 days, we were completely convinced that they were on to something. PEOPLE are the PRIMARY piece of data in the application.
Well that’s great because PEOPLE are what matters in any business. Not Opportunites, Deal size, the number of things we may be able to get them to buy, etc.
We put people in the center before Highrise, but our old CRM solution didn’t work like that, so we kept people in the center in our minds and the struggled with the application to work with us on it.
Today, our CRM application helps us remember all the details about conversations, follow ups, promises, funny family happenings (if you care about people, you should remember what they care about most) and things that really matter.
